If you have an important topic to cover, your discussion needs to reach out over social media. At the European Space Agency's "Paradigm Shifts and Future Prospects in Earth Observation" seminar, which was streamed live, the audience was asked to pose questions and comments to the panel via #FutureEO on Twitter. mimoLive was used to show the relevant tweets both in the live stream as well as on stage at the venue. The ESA social media managers only had to "favor" a tweet with the agency's account on their iPhones to make it appear in the stream and on stage instantly.